VTS IT Brand Kit
A single working reference for anyone producing VTS IT material — logo, colour, type, voice and the messaging that has been confirmed by the business. Compiled from your existing assets, your 2021 guidelines and the corrections Glenn and Sue provided this week.
Glenn has indicated the brand is due to change. This captures the current state accurately so there is one reliable reference in the meantime, and so the rebrand has a clear "before" to work from. It is built to be revised — tell us what changes and we will reissue it.
01 · Logo
The mark
The wordmark is a speech-bubble device: lowercase "vts" in white, "it" in coral, on a navy gradient field with a tail at lower right. The bubble is part of the mark and should not be removed.
Do
Keep clear space of at least the height of the "v" on all sides. Scale the SVG for anything above 200 px. Place on navy, white or a clean photograph with sufficient contrast.
Don't
Recolour the mark, separate "it" from "vts", stretch or rotate it, add effects, or place it on a busy area of an image where the bubble edge is lost.
Master files: SVG (vector, preferred), PNG with transparency, EPS for signage. Held in New VTS IT Logo / Logo+vtsit.
02 · Colour
Palette
Two palettes are currently in play. The brand palette is taken from the logo itself and is what content should use. The interface palette comes from your 2021 Brand Identity Guidelines and governs product and web UI.
Brand palette — use for content
Navy is the ground, white carries the message, coral is the accent — used sparingly, for the single most important word or figure on screen. Coral loses its force the moment it is used for body text.
Interface palette — product and web (2021 guidelines)
The two palettes don't currently meet. Your 2021 guidelines lead on #0A84FF, while the logo is built on navy and coral. Neither is wrong, but a viewer moving from a social post to the website sees two different companies. Content currently follows the logo, on the reasoning that the mark is the fixed point. A single reconciled palette would be the highest-value outcome of the rebrand.
03 · Typography
System font, by design
Your 2021 guidelines specify no licensed typeface. Type is set in the system font, so it renders natively on whatever the reader is using — San Francisco on Apple, Segoe on Windows, Roboto on Android. This costs nothing in licensing and never fails to load.
| Role | Colour | Notes |
|---|---|---|
| Headings & body | #1D1D1F | Near-black, not pure black |
| Small headings & labels | #1D1D1F at 50% | For field labels and captions |
| Sub text | #7C7C7E | Secondary information |
| Links & data entry | #0A84FF | Interface only |
In social content the equivalents are white for headings and body on navy, with the muted blue-grey for supporting lines.
04 · Voice
Direct, plain, and willing to say the thing
VTS IT's public voice is unusually blunt for the sector, and that is the asset. Your own homepage carries the line "All MSPs Are Lying Bastards When It Comes to Cost." Very few competitors would publish that, which is precisely why it works.
The voice is
Plain-spoken. Specific. Confident without boasting. Happy to name an industry practice and explain why it costs the customer money. Short sentences. Real numbers where they can be evidenced.
The voice is not
Jargon-heavy, fear-based, or vague. No "leverage synergies", no scare tactics about breaches, no claims that cannot be shown in a contract.
One rule that protects the edge: the bluntness is aimed at industry practice, never at a named competitor. That keeps the tone and removes the legal risk.
05 · Messaging
What the business actually sells
| Service | What it really sells | Lead offer |
|---|---|---|
| One Cost Managed IT | Predictability & accountability | Free IT Audit |
| Cybersecurity | Reduced business risk | Cybersecurity assessment |
| Microsoft 365 | Security + optimisation | M365 health / security check |
| Outsourced IT Department | Expertise without headcount | IT cost comparison |
Claims that must be stated precisely
| Topic | The accurate position |
|---|---|
| After-hours | Monitoring and alerting after-hours is included. Work carried out overnight or at a weekend is chargeable. If the client is content to wait until the next business day, that labour is included. The choice belongs to the client. |
| Infrastructure failure | The labour and services to repair or rebuild failed infrastructure are included. Say "infrastructure", not "server". |
| Hardware | Replacement hardware is not included unless the client holds Hardware as a Service (HaaS). |
| Scope | Everything required to manage and maintain the client's IT environment should be in scope. "Out of scope" is the industry's problem, not VTS IT's model. |
Source: written corrections from Glenn Kennedy and Sue Barros, 24–25 August 2026. Macrobin checks every asset against these before production.
06 · In use
How it comes together
Social posts
Navy ground, white headline, one coral accent. Logo top-right on multi-slide formats, centred on end cards. 1080×1080 for LinkedIn feed.
Video
Same palette. Text-forward, readable with sound off. Any figure on screen is labelled illustrative unless dated evidence is held.
Documents
System font, near-black on white, coral rules to divide sections. Logo top-left.
Product & web
Interface palette applies: #0A84FF primary, cards never pure white, 8 px radius, 0.5 px borders — per the 2021 guidelines.
Live examples of all of the above: vtsit.macrobin.com.au